Today’s consumers are more empowered and connected than ever. Businesses worldwide face a fundamental change in the ways that consumers interact with brands and each other. This innovative course, taught by experts in the field, will cover topics from innovation and competetive advantage with Big Data, and social and digital media marketing and analytics. In addition to class lectures, the course also involves an executive dialogue and seminar series with site visits and accomplished guest speakers. 

Program Website

Course Description

The Social Media for Business & Digital Marketing program will give students detailed insight of how to use new media for business and marketing. The program is comprised of two main elements: academic classes and practical components.

The program additionally includes a significant number of cultural activities designed to give participants an appreciation for U.S. culture and attitudes.

Please note this is a non-credit bearing program. University of North Carolina, Charlotte can provide a certificate of completion and internal transcripts which, along with the syllabus, program participants often submit to their home institutions for credit approval. 

ISEP STUDENT ADVISOR Marissa Pierre 703-504-9964 | Thanks for your interest in ISEP Study Abroad! I’m your University Relations Manager and main point of contact here at ISEP. Contact me at any point in your search process and we’ll work together to find programs that match your interests and academic needs. When you reach out, be sure to include the name of your home university in your email. Follow me on Facebook for scholarship announcements, application advice and my on-campus visits and events schedule. I look forward to working with you!


(in English)

*This program is OK for Sophomores

Fields of Study

  • Business:

    Business Statistics E-Commerce Marketing

  • Communication:

    Advertising Digital Communication and Media Mass Communication/Media Studies

Academic Requirements

  • TOEFL iBT Score: 70
  • IELTS Score: 6

Special Needs Support

  • Mental Health
  • Mobility
  • Hearing
  • Visual
  • Speech
  • Learning

Semester & Prices (based on your filters)

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ISEP Application Fee US$100

ISEP Acceptance Fee US$375


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