Today’s consumers are more empowered and connected than ever. Businesses worldwide face a fundamental change in the ways that consumers interact with brands and each other. This innovative course, taught by experts in the field, will cover topics from innovation and competetive advantage with Big Data, and social and digital media marketing and analytics. In addition to class lectures, the course also involves an executive dialogue and seminar series with site visits and accomplished guest speakers. 


Students may apply to live anywhere on campus however there are two options that are international in design; 

The Global Gateways is an international living-learning environment that provides cross-cultural programming. Students must submit a specific application after submitting the general housing application.

Witherspoon Hall provides an international living experience and is open to both male and female students.

Students who live in double rooms or suites are required to have meal plans.

Housing can only be guaranteed for students whose applications are submitted by June 1. Those filed later than June 1 will be considered only if space is available.

Cooking facilities are provided in apartments only. Therefore meal plans are optional if students are assigned to apartments.

Host institution will cover costs of on-campus housing up to $4,370


$2,250 plus additional benefit for each day the university is closed ($300 for full academic year; $100 for fall semester only; $180 for spring semester only)

Students will receive a stipend equal to $20 per day for each day the university is closed. This will be $300 for full academic year; $100 for fall semester only; $180 for spring semester only.

*Calendar Year students are not eligible for ISEP housing and meal benefits over the summer break.

Program Website

Course Description

The Social Media for Business & Digital Marketing program will give students detailed insight of how to use new media for business and marketing. The program is comprised of two main elements: academic classes and practical components.

The program additionally includes a significant number of cultural activities designed to give participants an appreciation for U.S. culture and attitudes.

Please note this is a non-credit bearing program. University of North Carolina, Charlotte can provide a certificate of completion and internal transcripts which, along with the syllabus, program participants often submit to their home institutions for credit approval. 


(in English)

*This program is OK for Sophomores

Fields of Study

  • Business:

    Business Statistics E-Commerce Marketing

  • Communication:

    Advertising Digital Communication and Media Mass Communication/Media Studies

Academic Requirements

  • TOEFL iBT Score: 70
  • IELTS Score: 6

Special Needs Support

  • Mental Health
  • Mobility
  • Hearing
  • Visual
  • Speech
  • Learning

Other Academic Conditions

Willing to accept Duolingo English test as an alternative to other English assessments such as TOEFL and IELTS. 

Semester & Prices (based on your filters)

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ISEP Application Fee US$100

ISEP Acceptance Fee US$395


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